Creating Brand Awareness

A friend has decided to finally take her love for baking to a new level and make it into an additional source of income for her family. She has been baking for quite some time now and those close to her have been encouraging her to make a business out of her favorite hobby (baking). After months of careful consideration, she has finally decided to sell the different goodies that she bakes.

One of the first things that we encouraged her to do was to create a social media page for her business. That way, she’ll be able to reach a wider market. For now, she is the sole administrator of her social media page and she does all the marketing. But we told her that if she wants her business to expand and really create brand awareness, she can consider hiring a professional online marketing service provider such as Triangle Direct Media. Doing so would allow her to achieve her goals for her business more effectively. It would also allow her to concentrate more on the other important aspect of her business (which is the baking itself).

If you are thinking of putting up an online business, it is best if you have already determine what your goals are for your business and you know which part of your business you need to outsource and which aspect of it you need to focus more on. Brand awareness is important especially for new online businesses that need to create their own mark in the industry. If you don’t know how to go about it, there are professionals service providers that can help you with that.

Internet Marketing for Small Companies

If you’re an active internet user and you participate in social networking sites, you may be aware that these social media sites are only comprised of private accounts but also of business pages of various companies. Businesses and web companies that are looking for a more effective way of attracting the attention of prospective clients and enhancing their relationships with current customers, have created their own pages at these social media sites. In Facebook alone, there are thousands of business pages that are being used as part of an internet marketing campaign aimed at creating, in its initial stages, awareness about the business, their brand, and the products and services that they offer.

For small business owners, traditional marketing campaigns, particularly the use of TV, radio and print media campaigns can be quite expensive. They may not be able to compete against more established companies in their industry that have the resources needed to launch a full scale marketing campaign. Through social media, these small businesses are able to create the buzz they need to attract potential customers and have the exposure they need without having to spend as much compared to what they would have spent for an ad at a broadsheet.

If you’re handling the internet campaign for your own business, it is important that you stay focused on what your goals are so that you won’t be overwhelmed. If you don’t have a clear idea of what your potential customers look for in a business page similar to yours, you can begin by using a search engine and typing in keywords that your customers are most likely to use when they are looking for products similar to what you offer. This will give you an idea of what your target market looks for in a business page that are they most likely to engage in. Publish quality content in your page that your customers will be interested in and would want to talk about. They are also more inclined to share your page to their own social circle if you are able to maintain a more welcoming and engaging business page. With these things in mind, you will be able to maximize the many benefits of effective internet marketing.


* This is a sponsored post however, all the points and views are my own.

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